Amidst the buzz surrounding King Charles’ tumor treatment, Kate Middleton’s post-surgery absence, and rumors swirling around Meghan Markle, she’s chosen what some consider an opportune moment to launch her new brand, “American Riviera Orchard”. While opinions are divided on the timing of Markle’s move, with some criticizing it as insensitive and self-serving, others defend her right to pursue her own ventures after facing the challenges of royal life.
Markle’s return to Instagram marks the debut of her lifestyle site and brand, offering a glimpse into her life in Montecito, California. Her initial Instagram story showcases scenes of cooking and glamour, set to Nancy Wilson’s “I Wish You Love”.
Despite the page currently displaying only the project’s logo, it’s already garnered over 35,000 followers, with a corresponding website in the works, confirmed as legitimate by a spokesperson for British Vogue.
Critics, however, have been quick to react to Markle’s announcement, juxtaposing it with the King’s illness and Middleton’s absence, labeling it as ill-timed. The application for “American Riviera Orchard” was filed on February 2, 2024, according to the United States Patent and Trademark Office, encompassing various lifestyle products and edible goods.